Art der Publikation: Beitrag in Zeitschrift

Follow the flow: An exploratory multi-case study of value creation in e-commerce ecosystems

Autor(en):

Wulfert, Tobias; Woroch, Robert; Strobel, Gero

Titel der Zeitschrift:

Information & Management

Jahrgang (Veröffentlichung):

61 (2024)

Heftnummer:

8

Schlagworte:

E-commerce; Business ecosystems; Platforms; Value creation; Value network analysis; Multi-case study

Digital Object Identifier (DOI):

doi:10.1016/j.im.2024.104035

Zitation:

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Kurzfassung

Platform-based ecosystems dominate e-commerce, generating value through participant growth and resulting network effects. However, research has lacked any conceptualization of value creation in e-commerce ecosystems. This paper fills this gap by providing a theoretically grounded and empirically validated conceptualization of value creation and exchange, including roles, value creation activities, and value flows among participants. The model integrates insights from a systematic literature review and a multi-case study of ten leading e-commerce ecosystems. Furthermore, an extension to the e3-value notation is proposed by introducing ecosystem segments, allowing for a higher level of abstraction of meta-roles and individual ecosystem participants.